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Dell remaining silent on retail channel strategy

posted 577 weeks ago on BloggingStocks

Filed under: Products and services, Dell (DELL), Marketing and advertisingDell, Inc. (NASDAQ: DELL) has been wading in the retail pool for next to half a year now, first entering into Wal-Mart Stores, Inc. (NYSE: WMT) locations and just recently into Staples, Inc. (NASDAQ: SPLS) stores. This is good. Instead of focusing directly on consumers calling into its sales lines or visiting its website, Dell needs to expand its sales strategy. But, the goings on are early. One thing that is confusing to the marketplace is Dell's intention on the reseller market, to which it may enter to some unknown degree. Yes, that statement sounds pretty ambiguous, but that is the feeling many channel retailers are receiving right now, apparently. Dell announced this past summer that it intended to pursue a chan

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