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Why Google (GOOG) may stay out of wireless business

posted 522 weeks ago on BloggingStocks

Filed under: Consumer experience, Competitive strategy, Google (GOOG), AT and T (T), Sprint Nextel Corp (S)It is widely assumed that Google (NASDAQ: GOOG) will move aggressively into the wireless business buy bidding for spectrum in the January FCC auction. The price of entry for that privilege is put at close to $5 billion. Owning the spectrum would allow Google to compete with AT&T (NYSE: T) and Verizon Wireless by offering consumers low cost or no-cost wireless broadband. The search company would probably have to make most of its money by delivering advertising onto handsets linked to its network. But, Barron's offers a powerful contrarian view of Google's move (registration required), penned by tech writer Mark Veverka. He points out that buying the spectrum and leasing cell to

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