Mobile Financial Headlines

Google oogles the magazine biz

posted 704 weeks ago on BloggingStocks
Filed under: Rumors, Magazines, Competitive strategy, Google (GOOG)Google (NASDAQ: GOOG) is well on its way to owning Earth via the proceeds of delivering ads to internet users based on their individual interests. Now, apparently, the company has taken a look back to the world of print content and asked, why not there, too?At least, that's what I glean from a patent application recently filed by the company for "Customization of content and advertisements in publications." The application suggests that the technology exists that would allow a magazine, Time Magazine for example, to tailor each copy of each issue for each individual reader. For example, I'm interested in foreign affairs, books and movies, but not at all in celebrities. My copy of Time, then, would contain reports
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